Branding . Environment . Collateral
Pearl Denture and Implant Centre is a new clinic that opened in 2017. The logo was designed to be an emblematic monogram of the name, while the greater system is a fractal abstraction of a pearl.
The colour palettes is pulled from the prismatic colours of a pearl, with the most dominant colour being a dark ocean turquoise. The materials were selected for mix of warm and industrial materials. The space had existing cement floors so rather than fighting them we worked with them and added elements to soften the space.
It was important that the space be warm and inviting with a boutique feel rather than the usual sterility of clinics. I worked with local industrial designers to design and install custom furniture and collaborated with interior designer Jennifer Buchanan to ensure the brand was consistently implemented throughout the clinic.
Three business cards were created for different purposes. One triple ply with embossing for each denturist to hand out in special circumstances. One that has both denturists and is playful and attention grabbing. And one that is for clients as appointment reminders. A patient form was also created.