Pearl Denture Clinic

Visual and spatial branding for a denture clinic in Edmonton, AB.

Pearl Denture

When approached to design a visual identity for Pearl Denture it was important the clinic have the gravitas necessary to ensure a trusted clinical experience while also being a space that felt inviting and accessible. Accessibility was crucial as many of the clients are folks who have faced various forms of trauma to end up needing dental reconstruction and implantation. The clinic is also run by women and queer folk who see their dental practice as a creative pursuit, taking a customised and craft approach to dentistry and denturing practices. The space should evoke a similarly bespoke nature. The colour palette was a fractal distillation of the colours found in the iridescence of pearls. All collateral for the brand was meant to feel more legible and accessible for both clients and carers than the usual clinical forms standardly used. A massive thank you to Jade and Cathy for putting so much creative trust into me for this work.

$Pearl Denture and Implant Centre is a new clinic that opened in 2017. The logo was designed to be an emblematic monogram of the name, while the greater system is a fractal abstraction of a pearl.$

Pearl Denture and Implant Centre is a new clinic that opened in 2017. The logo was designed to be an emblematic monogram of the name, while the greater system is a fractal abstraction of a pearl.

The colour palettes is pulled from the prismatic colours of a pearl, with the most dominant colour being a dark ocean turquoise. The materials were selected for mix of warm and industrial materials. The space had existing cement floors so rather than fighting them we worked with them and added elements to soften the space.

It was important that the space be warm and inviting with a boutique feel rather than the usual sterility of clinics. I worked with local industrial designers to design and install custom furniture and collaborated with interior designer Jennifer Buchanan to ensure the brand was consistently implemented throughout the clinic.

Three business cards were created for different purposes. One triple ply with embossing for each denturist to hand out in special circumstances. One that has both denturists and is playful and attention grabbing. And one that is for clients as appointment reminders. A patient form was also created.