Denise Speaks Branding & Book Covers

Author, Practitioner, and podcast host Denise Walker’s personal brand and graphic covers for her books.

Denise Speaks

Denise’s work stems from her journey with sobriety and dismantling intergenerational trauma. Her books tackle subjects such as substance, abuse, domestic disputes, belonging, and death. What began as purely literary work shifted into performance, and public speaking. Her creativity is an outlet for the work she does within and as such the lighthouse became a token of that– finding a light to shine even in the roughest of waters. She asked for a simple icon that could be used universally and follow her practice as it continues to shift and change with the movement of time. To circumvent the dark themes of her work, we developed a vibrant colour palette that would be in stark contrast to the heavy use of black. Bold, punchy and unapologetic while still holding true to the playful nature of who she is a storyteller.

Denise Speaks is a new website for Edmonton based Author, Poet, and Podcast Host Denise Walker. Her craft involves all things words, either written or spoken aloud. The visual identity for Denise Speaks is all about the balance of loud and soft, a contrast prevalent in her work.

Logo 1

The logo is an abstraction and simplification of the light of a lighthouse over rocky waters. The light is guide, a suggestion, for people to follow if they feel they need the safety and stability of land. The bold type is grounding and authoritative without being domineering. Again showing the balance of loud and soft.

Logo 2

The colour palette and artistic direction for Denise Walker’s projects are bold and colourful using highly saturated and playful colours. However as with the visual identity it is about the balance of loud colours with the breathability of ample white space. The art direction was expertly executed by Edmonton Photographer Dallas Curow and can be seen throughout the website.

> denisewalkerspeaks.com