The visual identity for Wild Heart Collective was developed to depict the nature of the collective; a group of individuals with varied skills working under one collective company. Much like the bees of a hive the members all have different roles and talents that can be brought together for collaborative projects depending on the needs of each client. The hexagonal honeycomb was used to signify the strength of the hive while the Monogram “WH” has a playful whimsical nature that speaks to the name “Wild Heart”.
The company has developed from doing smaller scale events for grassroots and non-profit clientele to now focusing on full scale productions and small business development. As such the brand needed to reflect the change in focus. The playful nature of the brand remains the same with bold saturated colour but the handling of type and white space are more sophisticated.
Brand collateral includes a services package which was sent to all new clients as well as a marketing postcard to be handed out to prospective clients. The company services are listed on both with further information available on the branded website. The website was developed as a touchpoint for clients to see the work we have done and the services we provide. However the site also caters to the public as an information portal for upcoming events and news from the blog.
