For the 2018 season of the 124 Grand Market we discussed a more photographic approach as many the existing assets were already in heavy rotation. So I organized a photoshoot with all of our vendor’s products.
Working within the constraints of a limited budget and little time the whole seasons marketing campaign was shot in 2 days, art directed and photographed by myself, and followed by 3 days of edits and layouts.
The market’s Instagram has a large following and content creation is essential for building the brand. The assets were bright, fresh, and aspirational while also being very suggestive of what people can actually buy at the market each week..
Over 80 products from over 50 vendors were stylized and shot in an organized and deliberate way. Market day graphics are a mixture of multiple vendor products while vendor profiles highlight one vendor in particular. Over 200 assets were shot within 2 days.
In 2018 the website was rebuilt to better optimize the services of the market web platform for both vendor partners and the public.
