http://www.lydia-stewart.com/eats-on-118th daily 0.75 2019-04-03 https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1519962524597-UD4F28OXQQSW1JV7OJ33/118-2017.jpg Eats on 118th https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554221845052-N46FGNR4LN9YG7UKTU1Q/118-2017.jpg Eats on 118th Eats on 118 was an initiative developed by Alberta Avenue Business Association in collaboration with Wild Heart Collective in 2016. The event series was conceived to highlight the multi-cultural hospitality businesses of Alberta Avenue and ultimately increase patronage. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554221425882-91IZNOQ17KVWQ6GHMNPS/eats+doc-02.jpg Eats on 118th It was paramount that the branding show the vibrant nature of Alberta Avenue community. The area is full of colour and flavour as it is inhabited by many immigrant families that bring their cultural uniqueness to Edmonton. The visual identity in itself is indicative of a plate that holds the flavour within, alluding to the flavours to be found on the Eats on 118 food tours. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1473814352117-7K0B8ZH2RZJUV0RTP0GB/118EVENTBRITE-05.jpg Eats on 118th The whole branding system is an invitation to be playful with ones food and explore new flavours and cultures on the avenue. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554221511619-E0Q037CR2X38M1HUYU8E/_MG_7917.JPG Eats on 118th The campaign was not only about highlighting the food of Alberta Avenue but the faces also; the people who make the avenue so vibrant. We went to each business and captured the owner in their business for the marketing campaign. This is Frank or Francisco or Chico to his friends, the owner of Handy Bakery a long standing Portuguese cafe and bakery. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554219591791-LMLZYKCQ6JNFNF3IUKID/iphone+template+small-03.jpg Eats on 118th We helped established the business associations social media presence with a full marketing campaign. The assets created for the event helped build content and viewership for the avenue that have remained. It was important that people could connect on an emotional level with the businesses for a more long term commitment to patronage on Alberta Avenue. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554221426383-9RLOK0NZRKMBXXRFNF64/eats+doc-01.jpg Eats on 118th The Eats on 118 food tours will be going into it’s 4th year. Every tour to date has sold out and tour capacity has doubled due to demand. The feedback was been incredible and will be the most successful initiative in ABBA history. Other business associations have begun to do similar work of their own. http://www.lydia-stewart.com/beverly-dining daily 0.75 2019-05-02 https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554229803525-RB6BYQNJANF52XO3YTI4/postcard-06.png Beverly Dining Week Brand creation and a full marketing campaign for Beverly Business Association to launch their new initiative “Beverly Dining Week”. The event is to increase patronage and awareness of what Beverly has to offer and remove the stigma that Beverly is a sleepy and forgotten neighbourhood of Edmonton. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554229803525-RB6BYQNJANF52XO3YTI4/postcard-06.png Beverly Dining Week Brand creation and a full marketing campaign for Beverly Business Association to launch their new initiative “Beverly Dining Week”. The event is to increase patronage and awareness of what Beverly has to offer and remove the stigma that Beverly is a sleepy and forgotten neighbourhood of Edmonton. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553431452533-SBOCX6OBNWYGLNXU52VZ/bev+documentation-04.jpg Beverly Dining Week MOODBOARD It was important to preserve the quaint small town feel of Beverly but in a way that makes it an enticing destination within Edmonton rather than a forgotten memory. The moodboard shows the theme of nostalgia while embracing a modern photographic approach to food and a rustic charm and approachability with the portraiture. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553430909295-REQHVJWDCRG9SVHYITUZ/bev+documentation-03.jpg Beverly Dining Week CAMPAIGN STRATEGY The campaign strategy was developed with our summer communications intern. Through research it was devised that the event would launch in four stages. Stage 1: History of Beverly from settlement to amalgamation to Edmonton. Stage 2: was the iconic places of beverly that have stuck around all these years and give Beverly it’s charm such as the old Drake Hotel. Stage 3: was introducing the event itself as well as the people who now run the businesses and make the community what it is, welcoming. Stage 4: was finally divulging the menus and spectacular food that would be available during dining week. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553427648493-EHPZ40NH8TMIHRXS8PT5/iphone+template-01.jpg Beverly Dining Week Art Direction: Lydia Stewart Photography: Sushami Pomerleau-Piquette https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553355287154-OK8NW0E01K0HC4Q9IY44/web+images-01.jpg Beverly Dining Week Marketing collateral was created months in advance for folks to get a tease of things to come and to note the dates of the event while the Wild Heart team could use that time to connect with all the businesses and organize the tour. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553430209868-Y6LFR232IBUALYL09HDB/_MG_6607.jpg Beverly Dining Week https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553430906787-CAN1A2STCU64CTLD7TEK/bev+documentation-01.jpg Beverly Dining Week The branding is nostalgic without feeling old or stuffy. Images we took from visiting the establishments were used to entice people to come out and try the delicious things on offer. The over all tone was comforting and homey while still being motivational to get out and try something new. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553430905672-JV9MIPMUDQE07ZYFUW2E/bev+documentation-02.jpg Beverly Dining Week A map of the area was created to make it as easy as possible for people to visit. The beverly residents are an older demographic and though the intention was to bring new patrons to beverly, the residents are champions of their neighbourhood and love to support one another. The map postcard was a great tool for both residents and new patrons to find their way to each establishment. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553353575875-7N7AR2FBDBUPI56SRGZI/postcard-06.png Beverly Dining Week http://www.lydia-stewart.com/explorations daily 0.75 2025-07-29 https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553546564078-UDCCOYC6QIIGY8UJZ4VF/mag3.jpg Personal Explorations https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553606591899-ZJ8FF6YMV4KNZVSCILUO/LIB-4.jpg Personal Explorations LOVE IS BLIND - Hand-carved embossing on hannemuhle rag paper, 20”x20”. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554288306958-PPX1EE7ZC1ZZM0MOXKQW/lydia-Dress-2.jpg Personal Explorations Bio Couture - Winning submission for Southgate’s Eco-Design Challenge https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554287817175-XA0N8K40K0OQU9W8UNPX/image-asset.jpeg Personal Explorations OFF THE WALL - Art and Design Auction at the University of Alberta. Photography by Bryce Zimmerman https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554287911051-KHWK76BJDTZ4SIZUITU5/gallery+shot.jpg Personal Explorations OFF THE WALL Auction - placed black squares behind each piece of art to be revealed upon purchase. Once purchased items were taken off the wall creating a sense of urgency as well as exclusivity as black squares proliferated the gallery. They also filled the space so that the gallery still had a sense of presence and place despite work being sold off throughout the evening. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553606600618-KL8TMLAM9TTY44GJAEKB/mag3.jpg Personal Explorations LOVE IS BLIND - Featured in Avenue Magazine Edmonton article on Edmonton products and interior design. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553607927324-O7W4VKGILCM2FG9009IA/lydia-Dress-3.jpg Personal Explorations Bio Couture - 100% natural and biodegradable gown comprised on untreated burlap and glycerine preserved Schubert cherry leaves foraged from the Edmonton River Valley. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553606735801-TKAQYE6UX09TH391TSTE/southgate+profile.png Personal Explorations https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554287868825-09NDG9A33SVRANHF0I23/process.jpg Personal Explorations Composed of black tape on a wall and captured at a slow shutter speed to show the logo in stark relief with the blurred bodies present it in-situ. Designed in collaboration with Jessica Hong at the University of Alberta. http://www.lydia-stewart.com/recent-pubnlications daily 0.75 2025-07-31 https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/6bdc9991-8331-49f9-9965-c06e865d232f/Screenshot+2025-07-31+at+11.43.18%E2%80%AFAM.png Recent Publications - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/3ecae40a-bf7d-4236-b18e-a82ad6abb273/Seda+Snapshot Recent Publications - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.lydia-stewart.com/curriculum-vitae daily 0.75 2025-09-18 http://www.lydia-stewart.com/contact-wells daily 1.0 2025-09-30 https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1ba5c9e2-5559-47f4-91fb-b70fd03e9fa4/IMG_7499-2.jpg Intro http://www.lydia-stewart.com/collab-futures daily 0.75 2025-07-29 https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/71fd385f-90a1-4fd0-8c24-505ceba0c851/Screenshot+2024-11-22+at+14.28.39.png Glasgow's Future Food - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/4aaef376-4670-4184-ba6b-1ec193b59218/Co-Production+Strategy Glasgow's Future Food - Make it stand out Co-production Strategy for citizen-led co-creation. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644407809372-DUCVI0G8EXNLD03ZCVM0/PXL_20211208_140835371.jpg Glasgow's Future Food - Collaborative Workshop Collaborative Codesign with citizens, industry, and policy makers envisioning a future of equity and abundance. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644407103545-EE0X4YOI5Q5Q3FOYX7Y0/IMG_6624.jpeg Glasgow's Future Food - Envisioning Systems Now to 2031, drawing and manifesting how systems shift and change in place. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644407124402-0ZBCQE7GGN8ICPFFR6S3/IMG_6663.jpeg Glasgow's Future Food - Future World Building Co-creation session with partners to build mutual interactions and systems. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644407876396-L7XKTJ4Z4A68EG3S0JYP/IMG_6524.jpeg Glasgow's Future Food - Workshop Prototype Building a mockup of the workshop space to help test and walk through the events in advance. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644407531539-0FAA4G5WILVFZFNKR0O9/IMG_6377.jpeg Glasgow's Future Food - Desk Research Wall Classification of research to frame the breadth and depth of research done. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644407531750-72UCYS098RMSIR8UQP84/IMG_5878.jpeg Glasgow's Future Food - Pluralism Future values of many and multiple. Building systems on the principle of abundance and not scarcity. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644407681240-21FK772ZGIIJC8RVFLBH/B849E6C3-B285-46E7-ABA0-8B68E3AD1476.JPG Glasgow's Future Food - Engagement Tools Prototyping possible engagement tools to bring to the streets of Glasgow. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644407981017-OH7CC4CL1NXU7QJ1A1E1/A76F2266-3ADE-4D38-A45B-6D325D800F01.jpg Glasgow's Future Food - Future Personas Synthesizing primary research interviews into personas of the future https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644671535072-TXVANJBIU64S9TL9LG02/IMG_7787.JPG Glasgow's Future Food - Ecosystem Wall Mapping system interactions and touchpoints from macro to micro with people, place, and artefact. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644407929826-SJTDORAMFI7XKLU8LDPY/IMG_5548.jpeg Glasgow's Future Food - The Wash House Market Garden Polytunnel utilizing agroecology principles for the mutual symbiosis of plant, place, and people. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644407660736-W97RRRY5MUOLTAMKKBY0/EBED9B35-B8B0-400B-9699-B49BAED8732C.JPG Glasgow's Future Food - Blackthorne Salt Co. Working with landscape to naturally distill salt for ecological innovation that balances industry and ecology. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644407537613-NNWJ13F5TKJKTP3E80CG/IMG_5595.jpeg Glasgow's Future Food - Northern Grapes Utilizing polytunnels and companion planting, varieties of grapes are able to take root in climates normally unruly. http://www.lydia-stewart.com/circular-fashion-box daily 0.75 2025-09-18 https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/5feba43a-b608-4a09-be0b-0625362dea9c/CFB-Board-no1.jpg Circular Fashion Subscription - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1635977738552-KAO6Q8QYKLJ0L8MA0MYV/Screen+Shot+2021-11-03+at+10.15.18+PM.png Circular Fashion Subscription - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/384558f0-0d80-4541-9247-10584e4600bf/CFB-Board-no4.png Circular Fashion Subscription - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/45b6e0c6-ca65-4aa7-ad08-5f60f5af57a5/CFB-Board-no3.png Circular Fashion Subscription - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.lydia-stewart.com/moleskine-b2b daily 0.75 2025-07-27 https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/5499706f-70a1-460a-8950-0f9b6efb778a/Screenshot+2025-07-27+at+4.43.14%E2%80%AFPM.png Moleskine B2B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1635985106806-ND84JAK53TKBRL90VVSK/Screen+Shot+2021-11-04+at+12.16.17+AM.png Moleskine B2B https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1427843421941-BA3WYMQ8UKDSPP5EYMPF/moleskine-02.jpg Moleskine B2B https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1427843423310-F4FNI5B9NMSFZVVJM2AJ/moleskine-03.jpg Moleskine B2B https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1427843443892-ZW5ZCCMGZ6H1NQS7641A/moleskine-17.jpg Moleskine B2B https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1427843448895-VR0QARAF8UTSDEITLF9E/moleskine-22.jpg Moleskine B2B https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1635985117073-S4WML1N70JSGNJWAXQH6/Screen+Shot+2021-11-04+at+12.14.59+AM.png Moleskine B2B https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1635985095801-G59O7B7HHG2FV2LPU450/Screen+Shot+2021-11-04+at+12.14.19+AM.png Moleskine B2B https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1635985122989-BH27PJN8C6E5K5TG9D8J/Screen+Shot+2021-11-04+at+12.14.29+AM.png Moleskine B2B https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1635985121549-RFSN5DKQBH2013UNBGP8/Screen+Shot+2021-11-04+at+12.14.41+AM.png Moleskine B2B https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1635985121024-GL0MXOAV8NZ0QUTQUY37/Screen+Shot+2021-11-04+at+12.14.51+AM.png Moleskine B2B https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1635985112594-NM7U6RUAVR80ODQ7BDFC/Screen+Shot+2021-11-04+at+12.15.45+AM.png Moleskine B2B https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1635985102707-7M7HTHKTG7U8HONW5R1K/Screen+Shot+2021-11-04+at+12.16.29+AM.png Moleskine B2B https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1635985117414-OB5OHU7FZCA7UECUX9D7/Screen+Shot+2021-11-04+at+12.15.14+AM.png Moleskine B2B http://www.lydia-stewart.com/whc-initiatives daily 0.75 2025-07-27 https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644836071812-GDMSW4L3OIAC6FDAAYVX/Deizth7VwAEePPa.jpeg WHC Initiatives - Little Beans Program https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644836071294-N412H8VCB2JYKYKC3FZC/l.jpeg WHC Initiatives - 124 Grand Market https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644836073275-7ECQJNOGYAG4E7OLOGBL/_MG_1084.jpeg WHC Initiatives - 124 Grand Market https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644837557198-ISSOXSYRA886L7ZFIWPE/36992556453_4fe66a0b46_5k.jpg WHC Initiatives - Grand Taste Tour 2017 Photo by Mack Male https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644837557430-EQSV6LEYOO2ICX2G05K5/37663529801_8b4af6deaa_5k.jpg WHC Initiatives - Grand Taste Tour 2017 Photo by Mack Male https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644837562007-TSAELXNUFYEBVMY21OR7/37562379281_c885b05586_5k.jpg WHC Initiatives - Grand Taste Tour 2017 Photo by Mack Male https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644837559592-3L9PIF0H98D2LA6NGAWK/IMG_3820.jpeg WHC Initiatives - Grand Taste Tour 2018 https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644837560859-U950336FVDFHMT3ENR5K/IMG_3725.jpeg WHC Initiatives - Grand Taste Tour 2018 https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553288342080-9XX0HX97I30DO04HNNVE/LOGO+WEB-50.jpg WHC Initiatives For the 2018 season of the 124 Grand Market we discussed a more photographic approach as many the existing assets were already in heavy rotation. So I organized a photoshoot with all of our vendor’s products. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553351270340-LLI3TD1MAKC8DXCQ6FBI/flat+lays-02.jpg WHC Initiatives Working within the constraints of a limited budget and little time the whole seasons marketing campaign was shot in 2 days, art directed and photographed by myself, and followed by 3 days of edits and layouts. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553431555475-8IMLNZ586TQKQ4MZO0GH/iphone+template-03.jpg WHC Initiatives The market’s Instagram has a large following and content creation is essential for building the brand. The assets were bright, fresh, and aspirational while also being very suggestive of what people can actually buy at the market each week.. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553292021119-VV34TKU8CAUTQJOHODLQ/process-01.jpg WHC Initiatives Over 80 products from over 50 vendors were stylized and shot in an organized and deliberate way. Market day graphics are a mixture of multiple vendor products while vendor profiles highlight one vendor in particular. Over 200 assets were shot within 2 days. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553351677359-GVN9YM7ISW1J1QZF86M6/LOGO+WEB-13.jpg WHC Initiatives In 2018 the website was rebuilt to better optimize the services of the market web platform for both vendor partners and the public. 124grandmarket.com https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554286492161-GL3900AYDUZBE5IRCEVM/124+web+doc-02.jpg WHC Initiatives https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554243741613-6P70A6M0GSDAI9W4IM3W/brunch+club+docu+2-03.jpg WHC Initiatives Brunch Club is a special pop-up event hosted by Wild Heart Collective that incorporates a partner chef serving brunch with live music and a mini 124 Grand Market. In Edmonton winter dominates most months of our year and market seasons are generally only 4 months long. Brunch Club is a way of bringing people together for a market event in the colder months when we all anticipate the coming spring. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554243741777-0AN3YGCMUXTTRHIQ1QPC/brunch+club+docu+2-02.jpg WHC Initiatives Brunch Club began as a means to engage with vendor partners and patrons in the off months so each event enlists the help of a partner chef, using local ingredients in a different and unique space in Edmonton. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554243745496-H9ZUER18FWW8FU2MX384/brunch+club+docu+2-01.jpg WHC Initiatives 2018 February Brunch Club was a vegan and jazz brunch served by Sailin’ On with performances by Mallory Chipman and Kiki Quinn Burlesque. The event is ticketed and 18+. We worked with existing images as well as our own illustrations to capture patrons attention. Making the event as sharable as possible was important for selling tickets. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554243743293-UXFWE5L7VELIO44XJWEC/brunch+club+docu+2-04.jpg WHC Initiatives For Mother’s Day a special High Tea Brunch was planned and was held in conjunction with the launch of the 2017 market season. The flowers are not only appropriate for the Mother’s Day theme but also a nod to the budding Spring upon us. The flower illustration is handled similarly to vegetables of the original branding but clearly show a deviation denoting a special event. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554243744236-ANHT4IHETONL25W5O056/brunch+club+docu+2-05.jpg WHC Initiatives The visuals were formatted for various forms of digital marketing. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554221845052-N46FGNR4LN9YG7UKTU1Q/118-2017.jpg WHC Initiatives Eats on 118 was an initiative developed by Alberta Avenue Business Association in collaboration with Wild Heart Collective in 2016. The event series was conceived to highlight the multi-cultural hospitality businesses of Alberta Avenue and ultimately increase patronage. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554221425882-91IZNOQ17KVWQ6GHMNPS/eats+doc-02.jpg WHC Initiatives It was paramount that the branding show the vibrant nature of Alberta Avenue community. The area is full of colour and flavour as it is inhabited by many immigrant families that bring their cultural uniqueness to Edmonton. The visual identity in itself is indicative of a plate that holds the flavour within, alluding to the flavours to be found on the Eats on 118 food tours. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1473814352117-7K0B8ZH2RZJUV0RTP0GB/118EVENTBRITE-05.jpg WHC Initiatives The whole branding system is an invitation to be playful with ones food and explore new flavours and cultures on the avenue. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554221511619-E0Q037CR2X38M1HUYU8E/_MG_7917.JPG WHC Initiatives The campaign was not only about highlighting the food of Alberta Avenue but the faces also; the people who make the avenue so vibrant. We went to each business and captured the owner in their business for the marketing campaign. This is Frank or Francisco or Chico to his friends, the owner of Handy Bakery a long standing Portuguese cafe and bakery. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554219591791-LMLZYKCQ6JNFNF3IUKID/iphone+template+small-03.jpg WHC Initiatives We helped established the business associations social media presence with a full marketing campaign. The assets created for the event helped build content and viewership for the avenue that have remained. It was important that people could connect on an emotional level with the businesses for a more long term commitment to patronage on Alberta Avenue. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554221426383-9RLOK0NZRKMBXXRFNF64/eats+doc-01.jpg WHC Initiatives The Eats on 118 food tours will be going into it’s 4th year. Every tour to date has sold out and tour capacity has doubled due to demand. The feedback was been incredible and will be the most successful initiative in ABBA history. Other business associations have begun to do similar work of their own. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554229803525-RB6BYQNJANF52XO3YTI4/postcard-06.png WHC Initiatives Brand creation and a full marketing campaign for Beverly Business Association to launch their new initiative “Beverly Dining Week”. The event is to increase patronage and awareness of what Beverly has to offer and remove the stigma that Beverly is a sleepy and forgotten neighbourhood of Edmonton. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553431452533-SBOCX6OBNWYGLNXU52VZ/bev+documentation-04.jpg WHC Initiatives MOODBOARD It was important to preserve the quaint small town feel of Beverly but in a way that makes it an enticing destination within Edmonton rather than a forgotten memory. The moodboard shows the theme of nostalgia while embracing a modern photographic approach to food and a rustic charm and approachability with the portraiture. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553430909295-REQHVJWDCRG9SVHYITUZ/bev+documentation-03.jpg WHC Initiatives CAMPAIGN STRATEGY The campaign strategy was developed with our summer communications intern. Through research it was devised that the event would launch in four stages. Stage 1: History of Beverly from settlement to amalgamation to Edmonton. Stage 2: was the iconic places of beverly that have stuck around all these years and give Beverly it’s charm such as the old Drake Hotel. Stage 3: was introducing the event itself as well as the people who now run the businesses and make the community what it is, welcoming. Stage 4: was finally divulging the menus and spectacular food that would be available during dining week. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553427648493-EHPZ40NH8TMIHRXS8PT5/iphone+template-01.jpg WHC Initiatives Art Direction: Lydia Stewart Photography: Sushami Pomerleau-Piquette https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553355287154-OK8NW0E01K0HC4Q9IY44/web+images-01.jpg WHC Initiatives Marketing collateral was created months in advance for folks to get a tease of things to come and to note the dates of the event while the Wild Heart team could use that time to connect with all the businesses and organize the tour. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553430906787-CAN1A2STCU64CTLD7TEK/bev+documentation-01.jpg WHC Initiatives The branding is nostalgic without feeling old or stuffy. Images we took from visiting the establishments were used to entice people to come out and try the delicious things on offer. The over all tone was comforting and homey while still being motivational to get out and try something new. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1553430905672-JV9MIPMUDQE07ZYFUW2E/bev+documentation-02.jpg WHC Initiatives A map of the area was created to make it as easy as possible for people to visit. The beverly residents are an older demographic and though the intention was to bring new patrons to beverly, the residents are champions of their neighbourhood and love to support one another. The map postcard was a great tool for both residents and new patrons to find their way to each establishment. http://www.lydia-stewart.com/rerooting-together daily 0.75 2025-09-18 https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/fd02b891-b98c-429c-842d-0d2442a461d5/L.Stewart+CV+portfolio+2025_Rerooting+cover.png Rerooting Together - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1635974833623-5L2MSVMQLFL4RCVXDPY8/regen+material_Circular+Model.png Rerooting Together - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/95381455-30b9-49b9-afd8-26714516d6ee/L.Stewart+CV+portfolio+2025_rerooting2.png Rerooting Together - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/4c9f1577-e784-4043-ba71-1a71d5dd4da0/L.Stewart+CV+portfolio+2025_rerooting3.png Rerooting Together - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644830707061-C3Q3QQMOOLJGGHAPB21C/IMG_1514.jpg Rerooting Together https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644830607044-Y1HBOAZTICND7HV5IAKQ/IMG_1902.jpg Rerooting Together https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644830609530-2CUESSV56WOA10YPI1O2/Screen+Shot+2021-07-27+at+1.06.22+PM.png Rerooting Together https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644830398078-K89G1XQDBWZSBTSBX3AN/BC653E19-F50C-474B-86F9-A05049D526C9_Original.jpg Rerooting Together https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644830399185-FWTFB7EAARVWWNVAT4N6/IMG_6885.jpg Rerooting Together https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1644830401226-N4CXTF0ZSXPQQEWHUVI6/IMG_6912.jpg Rerooting Together http://www.lydia-stewart.com/futurescape daily 0.75 2026-01-16 https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/4cb5ce8f-35f8-46d3-9477-b49d2addf4c3/IMG_1027.jpg Futurescape - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/a9727697-8b73-4956-b9b2-de0f36bc4249/IMG_1462.jpeg Futurescape - Make it stand out Snap shot of the table after 5 days of generating data with the public. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1753634424635-KEEYY5VNSCPSGSOCOYHM/IMG_1461.jpeg Futurescape https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1753634424231-20YEYM8HPZA1R2BSIA1I/IMG_1462.jpeg Futurescape https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1753634443941-B9DD5PA1C6NRNQWQS89R/IMG_1457.jpeg Futurescape https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1753634426785-14IWWISECUPK4QHFKSWW/IMG_1994.jpeg Futurescape https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1753634463753-JNM8K155J8LOT52TBBYT/IMG_1027.jpeg Futurescape https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1753634444448-CLJ5EER59HLFANJSD8PQ/IMG_1454.jpeg Futurescape https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1753634464185-ZNH3BR77A45GT3E1OWC4/IMG_1097.jpeg Futurescape https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1753634466031-22NUP7IIV72BGTA771WN/IMG_1049.jpeg Futurescape https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1753634483358-6H8B7WH2W0JBTPZ4P4J2/IMG_1100.jpeg Futurescape https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1753634466488-SCDTN250B6APAP6A0B0T/IMG_1048.jpeg Futurescape https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1753634467536-GLW8CX8VXUTF4RAKDV5B/IMG_1046.jpeg Futurescape https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1753635487543-NHMSIJJ4N7Q7SHOZQCCZ/IMG_1861.jpeg Futurescape http://www.lydia-stewart.com/be-st daily 0.75 2026-01-16 https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/bd03a30a-a8ca-4001-877b-63640d38b45f/Screenshot+2025-07-28+at+1.03.38%E2%80%AFPM.png BE-ST Net Zero - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/f9abe2a5-8087-4640-869d-c4c39dd2007a/workshop+6-01.png BE-ST Net Zero - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/e20e9027-8821-4ab8-ac41-5561aafe59c4/Screenshot+2025-07-28+at+1.05.32%E2%80%AFPM.png BE-ST Net Zero - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/e31b7c6b-f0af-4a93-929d-18d7f3cb278c/Screenshot+2025-07-28+at+1.04.42%E2%80%AFPM.png BE-ST Net Zero - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1753704487937-TGFJZT13RIQXT5XRYMIM/workshop+6-02.png BE-ST Net Zero https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1753704490326-WXGRB40J2DZYQR0NX7CD/IMG_4031_Original.jpg BE-ST Net Zero https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1753704486711-G1SHQMTUSNDHIO7YY570/workshop+6-03.png BE-ST Net Zero http://www.lydia-stewart.com/teaching daily 0.75 2025-07-31 https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/2cd354a8-361b-4588-a684-195aa10dbac9/courses-01.png Teaching https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/f8bb717e-c0b0-4003-b485-c43294b8fa5b/courses-04.png Teaching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/49af72e8-13c7-4680-803c-95062529d8be/courses-02.png Teaching https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/c7abed55-c1ac-446c-ac9c-e349009bf360/courses-05.png Teaching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/524c590f-44e0-4a28-b2d0-68e0657f90c6/courses-03.png Teaching https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/308461a3-0194-4d8a-94e3-e492600c34b9/courses-06.png Teaching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.lydia-stewart.com/pearl-denture daily 0.75 2025-07-27 https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554226298576-GHK5C3KO3FA4EW3WXEM2/Pearl+Denture+edits-04.jpg Pearl Denture Pearl Denture and Implant Centre is a new clinic that opened in 2017. The logo was designed to be an emblematic monogram of the name, while the greater system is a fractal abstraction of a pearl. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554226298574-ETVCY7JKA4SVZX4KB9HF/Pearl+Denture+edits-02.jpg Pearl Denture The colour palettes is pulled from the prismatic colours of a pearl, with the most dominant colour being a dark ocean turquoise. The materials were selected for mix of warm and industrial materials. The space had existing cement floors so rather than fighting them we worked with them and added elements to soften the space. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554226297430-6FEPCJY3JT8IGAUN3RTB/Pearl+Denture+edits-05.jpg Pearl Denture It was important that the space be warm and inviting with a boutique feel rather than the usual sterility of clinics. I worked with local industrial designers to design and install custom furniture and collaborated with interior designer Jennifer Buchanan to ensure the brand was consistently implemented throughout the clinic. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554226299457-1NOHD7B6326X0S7ZY999/Pearl+Denture+edits-01.jpg Pearl Denture Three business cards were created for different purposes. One triple ply with embossing for each denturist to hand out in special circumstances. One that has both denturists and is playful and attention grabbing. And one that is for clients as appointment reminders. A patient form was also created. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1554229592952-M5X44A473Q0VF6LQS9VE/Pearl+Denture-03.jpg Pearl Denture https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1753629247712-4KPHG3BAJ0IYL6LV4683/15139+PEARL+DENTURE++V3.jpg Pearl Denture https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1753630350182-96AURJ92CNVV29TGHKJW/Pearl+Denture+Guidelines-02.png Pearl Denture https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1753630350200-E4ZQAUNXW63MHUHXT88Y/Pearl+Denture+Guidelines-04.png Pearl Denture https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/1753630351254-P1LIO008LKY8E5M0OFFW/Pearl+Denture+Guidelines-03.png Pearl Denture http://www.lydia-stewart.com/contact daily 0.75 2025-07-31 http://www.lydia-stewart.com/intertempi daily 0.75 2025-09-18 https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/f521448d-7a2c-4d4e-b29b-ded755609fe3/Screenshot+2025-09-18+at+6.40.04%E2%80%AFPM.png intertempi - Make it stand out Product Page / Digital Interface https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/2083f4bc-bd9c-496f-bc13-fd10261af817/devices_mockups-intertempi.png intertempi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/997e5faf-257c-4949-8e9c-250089204d1c/intertempi+prez+16.9-02.png intertempi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/3c73e843-b72d-4fcc-8c9e-9732cfcddbb5/Screen+Shot+2022-05-09+at+1.16.01+PM.png intertempi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55009b0fe4b0cc84fc06e33a/48d8f613-ac72-4df6-b0c4-feaa01934b6e/Screen+Shot+2022-05-09+at+2.03.47+PM.png intertempi - Make it stand out Whatever it is, the way you tell your story online can make all the difference.